Chosen from the market, not from a shelf
Insurance is a tool, not an answer looking for a question.
Long-term care and life cover exist to move a specific risk off your balance sheet. Whether either belongs in your plan depends on what the rest of the plan already handles, which is a question that cannot be answered by whoever is selling the policy.
- Discipline
- Insurance
- PILOT layers
- Transfer of Risk · Longevity & Life Event Stress Testing
- Starts with
- A Clarity Map Session
What you probably arrived with
The questions this answers.
If none of these is your question, this is likely the wrong page, and one of the other five is probably the right one.
Do we need long-term care coverage, or can we absorb it?
Is the life insurance we bought years ago still doing anything?
What would happen to the plan if one of us needed care for years?
How do I know a recommendation isn’t just a commission?
The thing almost everyone believes
What is assumed
“Insurance advice from a firm that earns commission cannot be trusted.”
What is actually true
It can be, on one condition: that you are told how the recommendation is paid for before you decide. That is why this firm’s compensation is stated plainly on the site rather than buried in a disclosure. The client research behind this site is blunt about it: the objection is not to fees, it is to vagueness, and to a product presented as advice.
What we actually do
Four pieces of work, in this order.
Mechanisms rather than benefits. Each of these is a thing somebody sits down and does, and you can tell whether it has been done.
Establish what the plan can already absorb
The first question is not which policy. It is which risks the existing assets and income can survive unaided. Insuring something the plan already handles is a cost with no corresponding benefit.
Read the policies you already hold
Old cover is frequently mispriced, misaligned or no longer needed, and occasionally much better than anything available now. Nobody finds out without reading the actual contracts.
Price the gap both ways
What closing an exposure costs, against what leaving it open would cost if it happened. Stated as two numbers rather than as a recommendation, so the decision stays yours.
Shop the whole market
The firm is an independent agency with no institutional or product bias. If a recommendation pays a commission, you are told before you decide, not after.
Decided alongside this one
These three change the answer here.
Which is the entire argument for a family office: none of the six can be settled properly on its own.
Plain answers
What people ask about insurance & risk.
Do you sell insurance?
Blue Ocean Insurance, one of the related firms, is an independent agency, so yes, and you should know that when weighing a recommendation. Independent means the whole market rather than one company’s shelf, and the firm’s stated practice is to tell you before you decide if something pays a commission. Its own words: “We’ll never try to talk you into hiring us or buying a particular product.”
Is long-term care insurance worth it?
For some households and not others, and the deciding factor is what the plan can absorb without it. A portfolio large enough to self-fund years of care may not need the policy; one that would be consumed by it usually does. That is a modeling question, and the answer changes with age, health and the cost of care where you live.
I bought a policy years ago and have no idea if it’s any good.
That is extremely common, and reading it is quick. Some older policies are far better than anything sold today and should be kept at almost any cost; others are paying for a risk that no longer exists. Either way, knowing which is a one-off piece of work.
Start here
This is one of six services, and they are decided together.
Which is why the first step is the same whichever page brought you here: a Clarity Map Session, showing where your income, your future tax bill and your estate documents actually stand. Free, no obligation.
30 minutes · No cost · No obligation


