There’s a piece of conventional wisdom that just won’t die: the so-called “4% rule.”
For years, financial advisors and talking heads have told retirees, “Just withdraw 4% of your portfolio each year and you’ll never run out of money.” But as Greg DuPont, Certified Financial Planner, explains in Episode 50 of the March to a Million podcast (opens a separate site in a new tab), that rule of thumb is not a plan — and relying on it without deeper thinking is one of the fastest ways to end up in a retirement nightmare.
🔒 WHERE THE 4% RULE CAME FROM (AND WHY IT’S OUTDATED)
The 4% rule dates back to a study from the 1990s by Bill Bengen, who tested withdrawal rates against historical market returns to find a “safe” number. His conclusion: if you start retirement with a balanced portfolio and only withdraw 4% annually, you should be okay for 30 years.
But that was then. Today’s retirees face an entirely different economic reality:
- Lower projected returns
- Higher volatility
- Rising lifespans
- Tax drag
- And unpredictable inflation
In fact, in the aftermath of the 2008 financial crisis, Morningstar’s revised models (opens a separate site in a new tab) suggested a safe withdrawal rate as low as 2.8%. More recently, it’s ticked back up to 3.7% depending on assumptions. Still, none of this is individualized, and none of it accounts for taxes or advisor fees.
And don't forget:
“If you’re paying a 1% advisory fee, your 4% rule is really a 3% rule. And that’s before taxes.” — Greg DuPont
⚠️ THE DANGER OF OVER-SIMPLIFYING RETIREMENT
The biggest issue? People treat the 4% rule like a strategy when it’s really just a benchmark. They plan their future around a number, rather than incorporating a system that:
- Coordinates with their Social Security timing
- Accounts for medical costs later in life
- Adapts to market swings
- Prioritizes guaranteed income for essentials
And most importantly: a real plan should reflect yourlifestyle, risk tolerance, and goals. Not just a math formula.
⚖️ PRIORITIZE FINANCIAL STRATEGIES, NOT SLOGANS
We've built out a complete white paper on this topic (opens a separate site in a new tab), including:
- The evolution of the 4% rule and its assumptions
- Key withdrawal strategies (guardrails, buckets, annuities, variable spending)
Instead of defaulting to 4%, ask yourself the following question:
What do you actually need your money to do?
From there, a trusted advisor can walk you through a series of strategies that separate needs from wants, anchor essentials to guaranteed income, and allow flexibility in how the rest is invested.
📊 WHAT THIS MEANS FOR INVESTORS AND RETIREES
When it comes to navigating retirement planning, the key is personalization. No single strategy fits everyone because individual goals, risks, and circumstances vary widely.
By focusing on what you want your money to achieve, and working with a trusted financial advocate, you can create a financial plan that not only sustains your essentials but also builds a legacy or funds the lifestyle you envision.
Keep in mind that flexibility and adaptability are critical. Market conditions, inflation, and unexpected expenses can create challenges, but with a well-diversified plan and guidance from a qualified advisor, you can make informed adjustments as needed.
Remember: the 4% rule is a relic. You deserve a more refined strategy.
Reach out to our office at 614-408-0004 for a second opinion.
Published July 30, 2025. Tax law, contribution limits and thresholds change, so read any figure here as of that date. None of it is advice about your own situation. Advocate Wealth Solutions is a fee-based planning firm in Dublin, Ohio, and a Clarity Map Session is where questions about your own accounts get answered.

